Updated 8/10/21

TikTok, SnapChat & Instagram 
Wednesday, August 18th | 1:00pm-2:00pm EDT
Are these three tools what you need to attract and connect with today’s youth consumers?


During this webinar, we will share information on the platforms, audiences they reach, and the business-use cases.





SCORE is a nonprofit association dedicated to helping small businesses achieve their goals through education and mentorship. SCORE's volunteers are available for free individual mentoring sessions.


Westchester County Resources

Westchester County Office of Economic Development’s main mission is quickly connecting business owners and their representatives with the information, financial and human resources their organizations need to start, expand, stay or come to Westchester County.


Are you eager to create a home-based stream of income? Are you exploring the idea of becoming an entrepreneur? Are you considering various business ideas or exploring a nonprofit venture? Do you have a concept that you are ready to launch? Launch1000 can help you to write the next chapter on how, and where, you work.

Launch1000 is an innovative, self-paced program designed to help you apply your creativity and problem-solving skills to turn your ideas into a viable business. Only 1000 Westchester residents will have this opportunity.

So, we’re asking you: Are you ready to launch?


Have you lost customers, teammates, and/or revenue during the pandemic? Are you looking to pivot your business? Do you want to learn from other business owners who are navigating the pandemic economy? Westchester RISES is your sounding board and connection during this time of challenge.

Westchester RISES is a mentoring and training program offering online workshops, industry roundtables, and one-on-one advisement for business owners and entrepreneurs seeking to pivot or rebuild as a result of COVID-19, or those looking to build resiliency and strategize for future business growth.


Awardees may use Westchester County Business FIRST grant funds for retaining and/or supporting employees; employee benefits; rent or mortgage payments; addressing temporary COVID-19-related restrictions on business activity; increasing technology capacity to enable alternative work options; marketing; buying safety equipment; and other expenses directly related to impacts of the pandemic.


The Element 46 Incubator program kicked off in 2019 to inspire and support entrepreneurial talent and the development of new businesses in the County. Two cohorts of diverse startups have already completed the program. Startups learn from local business experts, network and collaborate with each other and with Element 46 alumni, receive extensive mentorship, and have access to co-working space during the program. For more information and to apply for the next cohort, click here:


Westchester County Biosciences Accelerator is a competitive entry, 6-month long program designed to provide entrepreneurship education and regional networking to seed-stage ventures to build their teams and secure funds. Innovators with therapeutics, diagnostics, devices, research tools, digital health and materials technology breakthroughs are invited to apply. You do not need to have formed a company to apply. For more information and to apply for the next cohort, click here:


The County has recruited a team of seasoned professionals who serve as volunteer mentors to provide free business advice to small businesses affected by the pandemic. The County will match the small business with a volunteer mentor whose skill set matches the small business owner’s needs. This program is provided by the County in partnership with RXR Realty’s RXR Volunteer program, which similarly connects local small businesses affected by COVID-19 with volunteers who have expertise in various business disciplines.

The Westchester County Association Inc. is a business-based membership organization committed to addressing public policy issues with respect to business advocacy and economic development on behalf of the region’s corporate and not-for-profit organizations.

Westchester Library System in conjunction with the Westchester Government Office of the County Executive, collaborates with 38 libraries in Westchester County to provide access to resources and services and to enhance and support library service for the more than 940,000 residents.


Tight cash flow management is about more than where to find the cheapest printer supplies or least expensive office space. It’s a daily commitment to optimize every dollar you spend across the entire company. Here’s a roundup of 12 free online SMB management tools and resources to help you funnel funds where they’re needed most.

Customer Service

Make it easy for customers to call you on the fly with the Click to Call tool in Google Maps. As Google’s popular “Near Me” search continues to gain traction, it’s crucial for businesses to tie in an online Click to Call option to ensure customers can reach you quickly and easily.

For reputation management and social monitoring, consider using ListenPort. This tool watches the internet for discussions and reviews of your business, and alerts you right away to dissatisfied customers. Resolve complaints and issues promptly via a free SMS number to let customers know you’re attentive and you care.

Yelp for Business Owners is a good resource to help SMBs make the most of crowdsourced reviews, engage new and returning customers, and offer exclusive deals. With 174 million users, businesses can’t afford to ignore this popular consumer gathering place.


Analyze one of your most important customer touch points with Hubspot’s Website Grader. It takes a look at important criteria like SEO, mobile optimization and security, then delivers a grade from 1-100 in just a few seconds. Website Grader lets you know what you’re doing right and which areas of your site need some attention.

If your business has multiple social media accounts, you can simplify the way you manage them by using SocialOomph. This tool includes useful features like a scheduling and posting tool, keyword tracker and more. Many online apps try to be the Swiss Army Knife of social media management tools, but SocialOomph’s free version allows SMBs to focus on the biggest social platforms on the planet.

Google Keyword Planner is an oldie but goodie; it’s designed to help analyze and research keywords and optimize SEO. It gives insight into keyword trends and search volume, allowing SMBs to predict which keywords might perform best. Although Keyword Planner is available at no cost, you’ll need to set up a free Google Adwords account for access.

Digital Design

Tap into Canva to design great visuals that are the cornerstone of today’s effective digital strategies. It takes care of the heavy lifting so you can create beautiful infographics, e-book covers, Instagram posts and more with ease and flair.

To make a memorable logo for your SMB, check out the free logo maker Spaces. Simply type in your business name and select different icons and fonts until you find something you like.

Collaboration platform Marvel allows remote teams to work together on designs and prototypes on any platform and from any device. Dropbox and Google Drive integration keep files synced and up to date so teams are always on the same page.

Business Development 

The U.S. Small Business Administration website is a treasure trove of information for entrepreneurs of all kinds. Whether you’re just starting out or are celebrating your company’s 10th anniversary, you’ll find something of value at You can’t beat it for information on grants and loans, working with the government or how to capture local engagement.

Savvy entrepreneurs know the key to success is to never stop learning. The free online courses at ALISON let you learn at your own pace and on your own time. Whether you want to brush up on IT skills or dive into the newest marketing and sales techniques, you’re sure to find what you need at ALISON.

Learn finance and managerial accounting from the ground up with a series of no-cost online courses from MIT Open Courseware. Pick and choose the coursework that benefits your SMB the most or work through the entire curriculum, up to and including graduate-level courses.


Updated 3/24/21


Top Resources on


Greetings! As we celebrate Women's History Month, SCORE is proud to announce the launch of its new online resource for women entrepreneurs.
Numbering at 13M in the U.S., women-owned businesses comprise a vital and growing segment of the economy. SCORE is here to help you fulfill your business ownership goals and achieve greater success. Browse our resources and tools created especially for women entrepreneurs.
Celebrating Women's History Month
In 2019, 61% of our clients were women. SCORE is dedicated to helping women owners succeed. SCORE has a diverse volunteer force of qualified business mentors, all skilled and ready to help women entrepreneurs. Once you request a free business mentor, SCORE will match you to a seasoned, experienced business expert.

Updated 3/3/21

Immediate PPP Changes
In case you missed it: The SBA has established a 14-day, exclusive PPP loan application period for businesses and nonprofits with fewer than 20 employees that ends on March 9, 2021 at 5:00 pm ET.
Read more about this and other recent changes here.
SCORE is hosting a public webinar this Thursday, March 4, presented by Small Business Majority's Brian Pifer, outlining the small business provisions in the current iteration of the stimulus relief package, as well as the latest changes to the PPP.
Upcoming Live Webinars for Small Business Owners
National Women's History Month
Refer to the Field Marketing Editorial Calendar for a schedule of HQ marketing promotions and resources to use at the local level.
March is National Women’s History Month, and within this calendar, you can find images featuring women mentors and entrepreneurs, social media post ideas, the 2019 American Express State of Women-Owned Business Report, and more.
Grow with Google Grants
In 2021, Google is making 20 grants available for chapters that are able to host the 3-part series of Grow With Google Digital Readiness Program.
The benefit of hosting this program locally is to build both local support and networking opportunities around digital preparedness for small businesses in your area. We highly encourage the use of Google's badges and Facebook groups or other ongoing collaboration to keep clients engaged for the whole program!
Google is hosting a 'How To' Webinar for interested SCORE volunteers on March 16th - Registration Link.
You can view all Grant information here. More information will also be available on the March 8 Leadership Call.
Lifelong Learning Webinar - March 2021
The Lifelong Learning Webinar for March will feature SCORE Raleigh sharing their success in partnering with a local HBCU (Historically Black Colleges and Universities).
Join us on March 18th at 12 PM EST to learn how this relationship started and how Raleigh SCORE began offering a robust business planning program in collaboration with Shaw University's School of Business and Professional Studies. The program has been a huge success and we hope you can gain some insights for fostering similar relationships in your community.
FY20 Client Engagement Field Webinar
2020 was a challenging year! See how this has impacted SCORE and our clients.
Join us for the FY20 Client Engagement Field Webinar as we review our annual survey conducted by PwC.
In this webinar, we will:
  • Review what our clients are telling us is important in our service to them
  • Highlight the challenges and successes our clients have had in the past year
  • Recognize our best performing chapters and individual mentors
  • Go over the steps we will take moving forward to capitalize on our client feedback
The webinar will take place Wednesday, March 24 at 1:00 PM EST.
After registering, you will receive a confirmation email containing information about joining the webinar.
SCORE Foundation Marketplace
Please visit the Foundation Marketplace for current partner discounts and special offers such as a special SCORE FedEx Shipping Discount.
Use VolunteerMatch to Recruit Qualified Volunteers
In need of volunteers? Check out VolunteerMatch! VolunteerMatch is the leading platform for volunteer recruitment. With all chapters having access to a free premium account, unlimited recruiting opportunities can be created for any volunteer needs your chapter may have.
For example, SCORE Greater Seattle has an active opportunity for a Social Media Manager, SCORE Putnam County has one for Digital Marketing, and SCORE Philadelphia has one for a Treasurer. Please email for any questions.
Resources for Clients
SCORE is collecting resources to answer client's critical questions during the COVID-19 pandemic—and afterward. Updates are being made regularly.
Volunteer Toolkit
These resources provide the latest communications and notifications around SCORE’s policy and guidance during this trying time.


Updated 2/8/21

Make sure to read through for important info and educational opportunities to improve your business



We are coordinating info with Westchester County in an effort to facilitate vaccines getting to our member restaurant workers. Check your email and reply to our message regarding vaccines for your employees.

Here are some of our Members taking advantage of the Chamber's "Buy Local" Marketing listed on our website's "Buy Local" page with live links back to their websites and thru facebook posts! (click the logo to view)











Get yourself in the best shape of your life


CALL LAURA 914-598-1666



It's time to order your 2021 Street Banner


Market your business with the newly designed

Mount Kisco Chamber of Commerce Street Banner Program!

Enjoy 24/7 visibility

Your business will be seen by drivers and pedestrians alike

and will serve to enhance the beauty of our community. For more info and to purchase, click the link!

Click here

Sharing Information to give your business a competitive Edge

*Guidance on the Use of Paid Sick Leave*

On March 18, 2020, New York State enacted legislation authorizing sick leave for employees subject to a mandatory or precautionary order of quarantine or isolation due to COVID-19. The law provides paid and unpaid sick leave with access to expanded paid family leave and temporary disability depending on the size of the employer. All employees, regardless of the size of their employer, are entitled to job protection upon return from leave.

Read guidance here.

*Shuttered Venue Operators Grant Program*

Emergency assistance for eligible venues affected by the COVID-19 pandemic.

The Shuttered Venue Operators (SVO) Grant program was established by the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act, signed into law on December 27, 2020. The program includes $15 billion in grants to shuttered venues, to be administered by the SBA’s Office of Disaster Assistance.

 Eligible applicants may qualify for SVO Grants equal to 45% of their gross earned revenue, with the maximum amount available for a single grant award of $10 million. $2 billion is reserved for eligible applications with up to 50 full-time employees.

To learn more, visit: Shuttered Venue Operators Grant Program

For Frequently asked questions, visit: Shuttered Venue Operators Grants - FAQ

*Important Links to Vaccine Information*

NYS Link for all information on vaccines, including distribution plans:

Check your eligibility here:

*Small Business Administration February Webinars*

SBA Coronavirus Relief Five Programs : PPP 1st and 2nd Draw Loans, PPP Forgiveness, EIDL, Shuttered Venue Operator Grant, SBA Express Bridge Loans and SBA Debt Relief

Date: February 4, 2020

Time: 9:30 AM

Join Zoom

Date: February 5, 2020

Time: 12:00 PM

Join Zoom

*Neuromarketing for Your Business*

Join WEDC and Speaker: Ms. Man-Li Lin, Economic Development Specialist, NY District Office, U.S. Small Business Administration (SBA) for a webinar on Neuromarketing, the new science of consumer decision-making.

Topics covered:

·     What is Neuromarketing?

·     How Neuroscience Affects Consumer Decision-making

·     Neuromarketing Tools and Strategies

·     Examples of Neuromarketing in Action

Date: February 4, 2021

Time: 12:00 PM

Register here

Shuttered Venue Operators Grants (SVO Grants/Save our Stages)

Date: February 4, 2020

Time: 2:00 PM

Join Zoom

New PPP First Draw/Second Draw Application Forms and Instructions

Date: February, 8 2021

Time: 10:00 AM

Join Zoom

PPP Forgiveness All New Forms: 3508, 3508S, 3508EZ

Date: February 8, 2020

Time: 1:00 PM

Join Zoom


Updated 2/2/21

SBA’s Shuttered Venue Operators Grant program
The Shuttered Venue Operators (SVO) Grant program was established by the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act, signed into law on December 27, 2020. The program includes $15 billion in grants to shuttered venues, to be administered by the SBA’s Office of Disaster Assistance.
Eligible applicants may qualify for SVO Grants equal to 45% of their gross earned revenue, with the maximum amount available for a single grant award of $10 million. $2 billion is reserved for eligible applications with up to 50 full-time employees.
Who can apply
Eligible entities include:
  • Live venue operators or promoters
  • Theatrical producers
  • Live performing arts organization operators
  • Relevant museum operators, zoos and aquariums who meet specific criteria
  • Motion picture theater operators
  • Talent representatives, and
  • Each business entity owned by an eligible entity that also meets the eligibility requirements

Updated 1/20/21

Webinar Presentation 1.19.21

Upcoming Webinars

What's New with PPP and Other Relief Options for Small Businesses
January 21 | 1:00 PM ET
Data Privacy - Why it Should be a Top Priority for Your Small to Medium-Size Business
January 28 | 2:00 PM ET
View All Upcoming Webinars

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Where’s The Money NOW? Position Your Business for the Future of Small Business Lending
Identify the crucial factors lenders are evaluating now, and steps you can take to position your business for financing in the coming months and years.
View Webinar.
New Paycheck Protection Program (PPP) Loans: How to Qualify and Apply
The SBA has released guidance for new PPP loans available under the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act (the Economic Aid Act). This article includes the latest guidance along with the new application forms. Read Blog Post.


Updated 1/11/21

Paycheck Protection Program (PPP) Will Re-open January 11, 2021
The Paycheck Protection Program (PPP) will re-open early next week, on January 11th, for new borrowers and certain existing PPP borrowers. To promote access to capital, initially only community financial institutions will be able to make First Draw PPP Loans on Monday, January 11, and Second Draw PPP Loans on Wednesday, January 13. The PPP will open to all participating lenders shortly thereafter. Updated PPP guidance outlining Program changes to enhance its effectiveness and accessibility was released on January 6th (see below in red) in accordance with the Economic Aid to Hard-Hit Small Businesses, Non-Profits, and Venues Act.
Key PPP updates include:
  • PPP borrowers can set their PPP loan’s covered period to be any length between 8 and 24 weeks to best meet their business needs
  • PPP loans will cover additional expenses, including operations expenditures, property damage costs, supplier costs, and worker protection expenditures
  • The Program’s eligibility is expanded to include 501(c)(6)s, housing cooperatives, direct marketing organizations, among other types of organizations
  • The PPP provides greater flexibility for seasonal employees
  • Certain existing PPP borrowers can request to modify their First Draw PPP Loan amount
  • Certain existing PPP borrowers are now eligible to apply for a Second Draw PPP Loan.
A borrower is generally eligible for a Second Draw PPP Loan if the borrower:
  • Previously received a First Draw PPP Loan and will or has used the full amount only for authorized uses;
  • Has no more than 300 employees; and
  • Can demonstrate at least a 25% reduction in gross receipts between comparable quarters in 2019 and 2020.
Paycheck Protection Program (PPP) Policy Update
SBA, in consultation with the Treasury Department, has recently released additional PPP guidance:
For more information, click here.
Mobile Friendly COVID-19 Dashboard
County Executive Latimer released a mobile friendly Covid-19 Dashboard as prepared by the County’s Department of Emergency Services and Department of Information Technology. The newly designed dashboard provides daily case updates tied to New York State data, local test site information, data trends and zone hotspots.
Governor Cuomo Announced New Yorkers to Begin Receiving Extended Federal Unemployment Benefits
Governor Cuomo announced that unemployed New Yorkers began receiving extended and expanded federal unemployment benefits the week of January 3rd. New York is able to provide these benefits immediately due to proactive work by the State Department of Labor to prepare for the federal government finally enacting a bill to extend unemployment programs originally included in the CARES Act that were set to expire at the end of 2020. The programs extended include Pandemic Unemployment Assistance, which provides benefits for those not covered by traditional state unemployment insurance; Pandemic Emergency Unemployment Compensation, which provides additional weeks of benefits after an individual exhausts the 26 weeks of state unemployment insurance; and Federal Pandemic Unemployment Compensation, which provides all New Yorkers receiving unemployment benefits an additional $300 weekly payment.
The federal government has extended federal unemployment benefits for an additional eleven weeks through March 14, 2021. New Yorkers currently receiving benefits do not need to call the Department of Labor to receive these extended benefits — they should continue to certify for unemployment benefits in their usual manner and will automatically receive extended benefits. Those whose unemployment benefit year has ended should reapply online. Details of how New York will implement these extensions follows:
  • Pandemic Unemployment Assistance - New Yorkers can now receive up to 57 weeks of PUA benefits, with the program extended from the week ending January 3, 2021 through March 14, 2021. New Yorkers currently receiving PUA should continue to certify as usual and will continue to receive their benefits. According to the Federal government, additional eligibility documentation will be required beginning January 31, 2021. The Department of Labor will directly contact claimants who need to provide additional documentation.
  • Pandemic Emergency Unemployment Compensation - New Yorkers can now receive up to 24 weeks of PEUC (up from the 13 weeks originally authorized in the spring) with the program extended through March 14, 2021. New Yorkers who have exhausted the 26 weeks of state unemployment insurance should continue to certify as normal and will automatically receive up to 24 weeks of PEUC. Individuals who previously exhausted the original 13 weeks of PEUC and transitioned to the Extended Benefits program will begin receiving extended PEUC benefits after they exhaust their EB benefits. The Department of Labor will automatically handle these program transfers.
  • Federal Pandemic Unemployment Compensation - New Yorkers' FPUC benefits will resume the week ending January 3, 2021 and will last for eleven weeks. During that time, all New Yorkers who are receiving unemployment benefits — including traditional state UI, Shared Work Benefits, PEUC, EB, or PUA — will receive an additional $300 payment per week. Per federal guidelines, FPUC benefits will not be backdated, and can only be provided starting the week ending January 3, 2021.
New Yorkers may be eligible for an additional $100 per week through the Mixed Earner Unemployment Compensation program. MEUC benefits are provided for individuals who earned at least $5,000 a year in self-employment income but are disqualified from receiving more substantial PUA benefits because they may be eligible for traditional state UI. New York has signed an agreement with the US DOL to offer MEUC benefits and is currently awaiting additional guidance from the Federal government on implementing the program. The Department of Labor will provide more details as they become available.
Additional updates, including answers to Frequently Asked Questions, will be posted to the NYS Department of Labor website at
New Yorkers who are unemployed are also encouraged to take advantage of the State's Career Services resource page, view more than 112,000 jobs postings from all regions in the state and across all industries on New York's Jobs Express website at, increase their skills through the State's online learning platform in partnership with Coursera, and utilize the State University of New York's SUNY FOR ALL free Online Training Center.
Dine On Westchester
We invite you to Dine On Westchester. Brimming with global tastes and local flavors, dining in Westchester County is a delight and a draw. The world has noticed, with awards streaming in to our restaurant community, from Michelin stars to best-of lists. Our culinary neighbors have proven their resilience to feed residents and visitors during the COVID-19 pandemic.
To support this crucial business, Westchester County Tourism & Film presents Dine On Westchester, highlighting Westchester restaurants in whatever way they are serving customers -- take-out, curbside pick-up, delivery, outdoor dining, or other creative evolution. Additional safety and health measures will also be promoted.
Let’s work together!
Westchester restaurants -- please complete this form so we can feature your information on our website and in our social media.
We know you are working hard to serve us, so we are proud to support local dining!
Sarah Marshall, Senior Marketing Manager of Westchester County Tourism is leading this project. Please do not hesitate to email her if you have any questions.
Foodies- Support local restaurants with pick-up or delivery options. Click here for a running list of participating Westchester restaurants.
Westchester Rises
Westchester RISES workshops are open to all business owners. This week's topic was Marketing Your Business in a Pandemic. Marketing tactics have to change in this climate, and Jeff Loehr of Rosenberg & Chesnov tackled methods and tools to retain your current customers and attract new customers. You can find that recording here.
The next workshop is Tuesday, January 12, 2021: Business Insights From Westchester's Own Inc. 5000 Leaders. Did you know that more than 10 Westchester based companies were named to the Inc. 5000 last year? Discover lessons learned on overcoming challenges to perform and grow while navigating change.
Have a New Year’s Resolution about starting a new business? Creating a new source of income? Developing a path for financial security for your family? Launch1000 is a completely free program of entrepreneurial training that will help you get your idea off the ground. Join our community of Launchers and fulfill your Resolution in 2021! Find more info and apply at
Upcoming Events
Small Business Administration Webinars
Join the Small Business Administration in one of their seminars to learn about some of the updates regarding PPP. To register, please contact Ms. Man-Li Lin at providing the date/time that you want to attend, and you will receive the Zoom link. The SBA will also be hosting some additional workshops for the small business community on other topics.
Date: January 11, 2021
Time: 1:00 PM
Date: January 25, 2021
Time: 1:00 PM
Building a Blog for Your Business
Date: January 14, 2021
Time: 9:30 AM
How to Start a Business
Date: January 21, 2021
Time: 9:30 AM
Grants for R&D- Small Business Innovation Research & Technology Transfer Program
Date: January 21, 2021
Time: 2:00 PM
Business Council of Westchester
2021 StarPower Leadership Development Program
The StarPower Leadership Development Program is a professional development program designed to help build self-knowledge, relationship know-how, and communication skills needed to build a successful career and shine as a leader. StarPower provides an 'instant network' and support system amongst fellow Rising Stars and leaders in the Westchester business community - an invaluable resource.
StarPower 2021 will consist of six monthly virtual session. Sessions will run from 9:00am-11:30am except for the final session which will run from 9:00am-10:30am. The fee for the StarPower 2021 is $995.00, payable in advance of the first session.
Session 1: January 14th, 2021
Self-Awareness: Knowing Yourself
Time: 9:00 AM
WEDC 60 Hour Entrepreneurial Training Program
The WEDC 60 hour entrepreneurial training program spring session is right around the corner. Classes will be held virtually and start February 16, 2021. This premier 60 Hour Business Plan course will guide you through creating your road map for success and setting you on a path for growth. Seats are limited so make sure to apply soon. $60 program supply fee.
Date: February 16, 2021
To see our list of upcoming events and recordings of prior events, go to
Sources of Information
(You may need to copy and paste the link from the file.)
Check out some of our restaurants with outdoor dining.

Updated 1/4/21

SCORE Putnam
Creating Your 2021 Marketing Plan
Wednesday, January 6th | 1pm EDT
2020 was a unique year that brought a lot of change, but it taught us a lot about marketing for the new normal. Join Technology Therapy Group President, Jennifer Shaheen, and Senior Strategist, Courtney Dumont, as they share their insights on the lessons we learned in this unprecedented year - and what you can do to prepare your business for the new year.
In this webinar, we'll cover:
Trends and changes from the past year
What worked in 2020
What is going to work in 2021
SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for more than 50 years.
Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000+ volunteers, we are able to deliver our services at no charge or at a very low cost.
BizSuccess Tips
The pandemic has changed how many consumers shop. Understanding the shifting shopping trends can help small business owners pivot and thrive.


Brought to you by Nav. Gerri Detweiler and Ty Kiisel from Nav explain how you can enter 2021 prepared for any financing opportunities.


COVID-19 forced many small businesses to make changes. See how many business owners are adjusting through this pandemic. Read more.
January 5 | 1 PM ET
This continuation webinar will walk you through the steps of creating goals, tracking your data, and reviewing reports through Google Analytics.
January 7 |1 PM ET
Whether you’re a startup entrepreneur or tenured business owner, you’ll want to learn how to adjust to and take advantage of today’s changing marketplace.
January 14 | 2 PM ET
This eye-opening presentation unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results.
January 19 | 1 PM ET
Brought to you by Nav. Learn about the main sources of grants, tools for researching, application tips to increase your chances of being successful and much more.
January 28 | 2 PM ET
Sponsored by Cybercrime Support Network (CSN). This conversational webinar will discuss issues regarding cybersecurity, privacy, data governance, and digital ethics.
SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for more than 50 years.
Because our work is supported by the U.S. Small Business Administration, and thanks to our network of 10,000+ volunteers, we are able to deliver our services at no charge or at a very low cost.

Updated 12/22/20

Comprehensive Deal Includes $13+ Billion Flowing DIRECTLY To New York State Governments, Including $5B For Education, $1.6B For COVID Fight & Vax Effort, & $1.3B For Historic Rent Relief
$20B For Small Biz PPP Assistance, Including New Expanded Forgivable Loan For Restaurants, $1B For Small Business Grants & Billions For Live Venues, Movie Theaters, & Cultural Institutions, Billions More Into People’s Pockets Via Direct Checks & Enhanced UI
With a bipartisan spending and COVID relief deal just reached, U.S. Senator Charles Schumer detailed its pending impact on Upstate New York as more than $50 billion dollars. The deal includes direct stimulus checks, extending enhanced unemployment insurance, and secures another round of forgivable PPP for small businesses, restaurants and nonprofits across the state. As part of the deal, more than $13 billion flows DIRECTLY to New York State government via education funding, vaccine distribution, COVID health funding, emergency assistance for renters and more.
The details and the impact on New York appear in the breakdown below. These numbers are tentative.
$5.8 Billion – Education Stabilization Fund
-$4B – Elementary and Secondary School Emergency Relief Fund, provides relief to K-12 public schools across the State of New York.
-$1.4B – Higher Education Emergency Relief Fund, directs funds to New York’s university system, like SUNY and CUNY.
-$313M – Governor’s Emergency Education Relief Fund, the governor can use these funds at his discretion to support the state’s K-12 education and higher education needs related to COVID-19.
---- Including a set aside that will be prioritized to private schools serving low-income students who have been affected by the COVID-19 pandemic
$200 Million – Emergency Transit Relief will support county bus services and upstate transit agencies.
$426 Million - Critical aid to the New York State Department of Transportation (NYSDOT) to backstop declining revenues and support construction jobs.
$105.5 Million – Relief for New York airports to continue operating safely during the pandemic. Upstate airports will receive: $6.4M for the Hudson Valley, $6.5M for the Capital Region, $6.9M for Central New York, $4.8M for the Finger Lakes, $7.6M for Western New York, and $4.1M for the Southern Tier.
$1.6 Billion – Vaccine, Testing, and Tracing, and Flexible Local Health Funding. $810M for NYS and $810M for NYC
$135M for NYC for vaccine distribution
$135M for NYS for vaccine distribution
$675M for NYC testing, tracing, isolation support and COVID mitigation
$675M for NYS testing, tracing, isolation support and COVID mitigation
$1.3 Billion -- Emergency Rental Assistance funding. This is a historic and unprecedented federal emergency rental and utility assistance program. It will assist multiple New York government entities and by extension help provide critical aid to keep thousands of New Yorkers safely in their homes.
The CDC federal eviction moratorium will also be extended until January 31, 2021, and can be extended further by the next administration.
 $465 Million – Child Care Development Block Grants (CCDBG) – These funds ensure that the child care sector will continue to assist essential workers and working families, and to support child care providers in meeting their increased operation costs during the pandemic.
$1 Billion--FEMA estimates that in Fiscal Year 2021 New York will receive about $1 billion in FEMA aid for COVID-19 alone. Schumer just negotiated an increase of these funds in this Disaster Relief Fund (DRF) account
Over $6.5 Billion for NY in Enhanced Unemployment Compensation – This bill provides billions in additional federal relief for struggling New Yorkers by extending the historic unemployment insurance reforms established in the CARES Act through March 14, 2021. Importantly, it reinstates the critical lifeline of the enhanced unemployment assistance, providing an additional $300 per week on top of all state and federal unemployment benefits. The bill also:
Extends the Pandemic Unemployment Assistance program, which provides unemployment benefits to the self-employed, freelancers, gig workers, part-time workers and other New Yorkers in non-traditional employment, and increases the number of weeks of PUA benefits an individual can claim from 39 to 50.
Provides 24 additional weeks of federally-funded unemployment insurance benefits to New Yorkers who have exhausted their regular state benefits.
Continues the full federal financing of state Shared Work programs, allowing thousands of New York employers to keep their valued employees on payroll during this downturn.
Delivers a federally-funded $100 per week additional “mixed-earner” benefit to New Yorkers who have a combination of traditional (W-2) and independent employment (1099) income and are disqualified from receiving PUA because they are still eligible for regular state benefits.
$9 Billion for New Yorkers – Direct cash payments to New Yorkers, including $600 for individuals making up to $75,000, $1,200 for couples making less than $150,000, and an additional $600 per child. This amounts to $2,400 for a family of (4).
$260 Million  – FEMA’s funeral assistance – financial aid to those who have lost a loved one among the over 35,000 deaths in New York caused by COVID – which comes at no cost to the state. This historic use of FEMA’s funeral assistance program ensures those grappling with unspeakable loss are not also saddled with the financial burden of exorbitant funeral costs.
Over $20 Billion for New York– Small Business Administration Paycheck Protection Program (PPP) to provide a second round of forgivable loans to New York small businesses, including restaurants, nonprofits and grant assistance to very small, underserved businesses and live venues, independent movie theaters, and cultural institutions, as well as:
-New dedicated set-aside for PPP lending through Community Development Financial Institutions, Minority Depository Institutions, and other community lenders to reach minority-owned and other underserved small businesses and nonprofits.
-New dedicated set-aside for very small businesses to gain greater access to PPP.
-New larger forgivable loans for the restaurant and hospitality industries and the ability to use funds for PPE, outdoor dining enhancements, and more.
“SAVE OUR STAGES” ($15B NATIONALLY) --Dedicated relief for Broadway, comedy halls, music venues, other live entertainment, independent movie theaters, and cultural institutions—New York is positioned to get a large share of the $15 billion.
-Housing cooperatives, tourism organizations, and local newspaper, TV and radio stations made eligible for PPP.
-$10,000 SBA grants will be available for very small and underserved businesses in low-income communities.
-Provides $3.5 billion to resume debt relief payments of principal and interest (P&I) on small business loans guaranteed by the SBA under the 7(a), 504 and microloan programs.
-Includes $2 billion to enhance SBA’s core programs, including 7(a), Community Advantage, 504, and the Microloan program, by making them more affordable and useful to small businesses.
-SBA Microloan Program is funded at $57 million to provide technical assistance and leverage about $64 million in microloans for minority-owned and other underserved small businesses.
The bill also extends and expands the refundable Employee Retention Tax Credit. The extension of this tax credit, through July 1, 2021, will help keep thousands of additional New Yorkers on payroll and small and mid-size employers all across New York afloat.
$15 billion to renew the CARES Act Airline Payroll Support Program which will save thousands of New York airline jobs by keeping workers on payroll without furloughs or reducing pay rates and benefits until March 31, 2021 New York will receive sizable share of these funds.
$1 billion in CARES ACT Contractor Payroll Support Program will help thousands of New York’s aviation industry contractor workers keep their paychecks.
$7 billion-- Emergency Benefit for Broadband Service to provide free or low-cost broadband service to low-income families or those who have been recently laid off or furloughed due to the COVID-19 pandemic. New York will receive sizable share of these funds.
$7 billion-- Emergency Benefit for Broadband Service to provide free or low-cost broadband service to low-income families or those who have been recently laid off or furloughed due to the COVID-19 pandemic. New York will receive sizable share of these funds.
$1 billion to New York in support and relief for hospitals, mental health, community health centers and providers
$13 billion nationally in Nutrition Assistance (NY will get a sizable share), which includes:
-A 15% increase in SNAP benefits from January 2021 through June 30, 2021 to support the nearly 2.8 million New Yorkers who receive benefits
-Increased access to nutrition benefits by waiving college student work requirements
-Provides $5 million to add additional retailers to online SNAP, including for farmers markets and direct to consumer sales
-Additional funding for the Emergency Food Assistance Program (TEFAP) to fund the continued work of New York’s food banks
-Funding for senior nutrition through the Commodity Supplemental Food Program (CSFP) and Meals on Wheels program
-Includes critical improvements to the Pandemic-EBT (P-EBT) program, which provides additional nutrition benefits for families with children who are eligible for free school lunches to help cover the cost of meals children would have otherwise received at school
-Allocates $4.6 billion nationally to expand P-EBT by extending the program to help cover cost of meals for kids enrolled in childcare programs
-Nutrition assistance grants for Puerto Rico, American Samoa, and the Commonwealth of the Northern Mariana Islands
-Funds to support the food supply chain through food purchases, donations to food banks, and support for local food systems
$13 billion nationally in Agricultural Assistance (NY will get a sizable share), which includes:
-$400 million set aside to support dairy product donations to encourage donations of dairy products and minimize food waste
-$325 million set aside for specialty crops, including $225 million for supplemental payments to producers of specialty crops for losses in 2019 and $100 million for Specialty Crop Block Grants (SCBG) to support investments in specialty crop marketing, increasing training, and research investments
-$100 million for the Local Agriculture Market Program (LAMP), which supports the development and expansion of local food businesses and markets, and helps increase consumer access to locally and regionally produced agricultural products
-$28 million in state block grants to support farmer and rancher stress management and mental health
$300 million nationally in fisheries assistance, which includes:
-$300 million available nationally for assistance to fisheries participants to help mitigate coronavirus-related economic impacts
-$30 million set aside for Tribal fisheries of federally recognized Tribes and Alaska Native groups
-$15 million set aside for fishery participants in states bordering the Great Lakes
We will send updates as more information is known about the programs for small businesses.


Updated 12/21/20

SCORE Putnam
Creating Your 2021 Marketing Plan
Wednesday, January 6th | 1pm EDT
2020 was a unique year that brought a lot of change, but it taught us a lot about marketing for the new normal. Join Technology Therapy Group President, Jennifer Shaheen, and Senior Strategist, Courtney Dumont, as they share their insights on the lessons we learned in this unprecedented year - and what you can do to prepare your business for the new year.
In this webinar, we'll cover:
Trends and changes from the past year
What worked in 2020
What is going to work in 2021
Tips, Tools & Resources
Get Ready for Holiday Season
Kym Kyker of FedEx review creative ideas of how to navigate through peak season and ways to improve the experience for merchants and consumers. View Webinar.
Learn how to get—and stay—in front of your customers this holiday season, including tools and SEO tips so shoppers can find your website. View Webinar.
It’s more important than ever to be doing the right things that directly impact your retail business surviving and thriving – even amidst the most challenging of times. View Webinar.
In a time of such uncertainty, it’s important to know where to be, how to be engaging, and how to get results - all with a limited amount of time and resources. View Webinar.
Steve Strauss, USA TODAY columnist and bestselling startup author, will show you the steps needed to start an e-business, even without a big budget. View Webinar.
This promises to be a very unusual holiday shopping season for small retailers this year. Now is the time to start your holiday prep. Read Article.
Before the holiday rush starts, put your marketing machine on the lift, and inspect it for these checkpoints. Read Article.
Prepare for a successful holiday season by reviewing these six tasks and delegating with your team. Read Article.
You can either wait until things resume to something resembling normality—or innovate, react, and adapt. Read Article.
How can you improve merchandising to take advantage of impulse buyers? Read Article.
The shift to selling online can be monumental for a business, and at times, overwhelming. Read Article.
BizSuccess Tips
What exactly is cash flow? It is the movement of funds in and out of your company. Ultimately, it is the lifeline of your small business. There are several ways to better manage consistent cash flow. Eleven small business professionals share their tips on how to effectively manage cash flow.
The holiday season is the perfect time to show your customers why they should stay with you. But instead of spending a lot of extra money, show them you care—something that will go a long way. Read these 5 budget-friendly tips.
Take your digital efforts to the next level by thinking outside the box. Get 10 innovative ways to stay in touch with your customers, and keep the sales coming in. Download the eGuide.
December 3 | 2 PM ET
In this inspirational webinar, gain valuable insights into understanding and protecting your business’ impact overtime.
December 8 |1 PM ET
If you're still using last quarter's marketing plan, you may be missing opportunities to reach your current customer base.
December 15 | 1 PM ET
Learn best practices to market, advertise and increase the consumer base and sales of your small business using social media.
December 10 | 1 PM ET
Most business owners don’t know how much they pay in credit card processing fees per month, which ultimately results in losing money you don't even realize.
December 29 | 1 PM ET
In Partnership with U.S. Small Business Administration (SBA). This webinar will provide detailed steps on how to prepare NOW so that your business is resilient when the next disaster strikes.